Visakha

Jeff Huber, senior vice president at Google X, shares the his top 10 innovation tips.

“The core message on innovation is that there is no one thing that you do. There are a set of things, reinforced by the culture of the company, that enable and empower innovation. People often ask, ‘what’s the one thing I can do?’ or they say ‘we’re going to set up an innovation team’ or ‘I’m going to hire a chief innovation officer.’ When I hear that I think — you’re never going to get there; that’s not how it works.